Submitting your art for your portfolio seems like a very standard operation: you just load your files, and later on you see your works on your screen.
But do you know that you’re maybe missing important steps? Here are 5 things to keep in mind when you’re submitting your creations:
- Image size
- Titles and alt attributes
With that in mind, you will make Google happier, you won’t exclude anyone, and you will be found more easily by your visitors.
Only few artists remember to tag their works. But in my eyes, it’s an essential step for one reason: your picture can be shared anywhere by anyone.
Please don’t be sad. That’s a good sign: people like your works. But, even if they do, they can forget to credit your name and your website under your art, and that’s a big problem.
Personally, I’ve never complained seeing my works shared even without any proper request. But it’s way different if my artwork is only used for entertainment. Besides, I don’t earn anything from that exposure.
By putting your name and your website on a corner of your picture, you’re ready for any use or misuse of your creations.
2/ Image size
The loading time of your portfolio has many impacts. Google doesn’t like slow websites, and can penalize the ranking of your website. It’s also more difficult even impossible for anyone on its mobile phone to see your pictures.
For years, I had a great website that was displaying very large pictures of my art. I was very happy with it. But one day, I decided to check my Google Analytics. I discover that half of my visitors where using their phone on my website. That was a terrible news: my website was giving a terrible experience for half of my audience, and most of the images couldn’t load at all. And Google doesn’t like that AT ALL.
So I strongly advise you, for your portfolio, to avoid too large pictures: they are too heavy to load for slow connection. Decrease the size and instead, put additional images that will focus on some parts of your image. To give you an idea, before, I was working with images with a width around 1920px, and now I’m between 1000 and 1200 maximum.
Another part of the image size, is its compression. When you’re saving your file on Photoshop, you can set between 1 to 12 the quality. Personally, I find that 8 works great for my images. They aren’t to heavy. But it’s not over.
Before loading any images, you should check a compressor, like TinyJPG/TinyPNG (you can load both JPG and PNG inside). You can also use: https://compressor.io/ which gives you the ability to preview the final quality of the compression.
It’s amazing how much you can save by using one of those tools. I’m always saving between 70 to 80% of the original size. When you know that most of your loading time depends on the size of your images, I let you guess how important this step is. Check this with 6 pictures:
For the record, each element of this article is using TinyJpeg, from the banner of the article to this screenshot (yes, you can put a screenshot of TinyJpeg inside TinyJpeg ;D)
4/ Titles and alt attribute
Do you know that SEO likes the name of your image? For years, I didn’t really pay attention to that (actually, I was paying attention to any SEO thing…). But now that I know this, I take a great care to rename properly each of my files.
First rule: start by using a dash to separate each word. If I’m David John and my Jpeg is a digital art called “Tribute to Game of Thrones“, I want it to be at least: “david-john-tribute-to-game-of-thrones.jpg”
Alt Attribute is used when your image can’t be loaded, you will find a text describing the missing file instead. Or this text can also be read for blind people. I like to fill in the alt attribute, because I guess Google find it useful. And if Google find it useful, you’re pretty sure that it can help your images to rank better.
Don’t forget from time to time to use Google Images, to load some of your works, and to see where they can appear. I myself have been surprised a lot of time.
The copyright is in danger in our days. Many people don’t even think that images and digital creations can’t be share without any approval. So be careful and check from time to time.
I strongly advise you also that some social networks like Facebook can use any images you’re loading, so think before anything if your Facebook page really worths that sacrifice…
Now that you’re art is shining on your portfolio, do you want to learn how to catch your visitors and turn them into customers? Which tools to use?
I’ve done the work for you: Check this free guide here to learn more or fill in the form just below to get it by email